Cookies, Explained
Clearly.

Who we are and what this policy covers

XEqualTo Analytics (“XEqualTo”, “we”, “us” or “our”) is a data, AI and cloud consultancy. This Cookie Policy applies to xequalto.com and any other websites or online properties we operate that link to it (together, the “Site”).

It covers cookies and similar technologies — including local storage, pixels, tags and scripts — that are set when you visit the Site. It does not cover cookies used inside client environments or third-party platforms we may work with as part of a consulting engagement; those are governed by the relevant client or platform policies.

What cookies are

Cookies are small text files that a website places on your computer or mobile device when you visit. They allow the Site to recognise your device, remember information about your visit and make your next visit easier and more useful.

Cookies may be first-party (set by xequalto.com) or third-party (set by another domain, such as an analytics provider). They may also be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a set period or until you delete them.

Similar technologies such as web beacons, pixels and local storage work in comparable ways, and references to “cookies” in this policy include them.

Types of cookies we use

We may use the following categories of cookies on the Site:

Essential cookies

Required for the Site to function, stay secure and provide basic features such as page navigation, form submission and protection against abuse. These cookies do not require consent and cannot be switched off through our tools, though you can block them in your browser (which may prevent parts of the Site from working).

Analytics cookies

Help us understand website traffic, page performance and how visitors interact with our content — for example, which pages are visited most, how long visitors stay and where they arrive from. We use this information in aggregated form to improve the Site and the resources we publish.

Preference cookies

Remember certain choices or settings where applicable, such as a dismissed banner, a language preference or the state of an interactive element, so you do not have to set them again on each visit.

Marketing cookies

May be used to understand campaign effectiveness or provide relevant communications, where permitted and with appropriate consent. These cookies can recognise that you visited the Site after seeing one of our campaigns and help us measure whether our outreach is useful. We do not use marketing cookies to sell your data to third parties.

Third-party cookies and analytics

Some cookies on the Site are set by third-party services that we use to run and measure it. Depending on the tools in use at any given time, these may include:

• Website hosting and delivery — our Site is hosted on Webflow, which may set cookies necessary for the platform to operate securely;
• Analytics providers — tools such as Google Analytics that collect aggregated usage statistics on our behalf;
• Fonts and embedded content — for example, fonts served by Google Fonts, or embedded videos, maps and forms, which may set cookies from their own domains;
• Marketing and campaign tools — where used, and only with your consent where required.

These third parties process data under their own privacy policies. We choose providers carefully and configure them to minimise the personal data collected — for example, by using IP anonymisation where the tool supports it.

Why we use cookies

We use cookies and similar technologies to:

• keep the Site secure and working as intended;
• remember your preferences and settings between visits;
• measure how the Site is used so we can improve its content, layout and performance;
• understand which of our articles, case studies and campaigns are useful to visitors;
• support the delivery of relevant communications, where you have agreed to receive them.

We do not use cookies to build detailed profiles of individual visitors, and we do not use information collected through cookies to train AI models.

Consent and your choices

Where required by applicable law — including India’s Digital Personal Data Protection Act, 2023, the EU/UK GDPR and the ePrivacy rules — we will request your consent before placing non-essential cookies on your device. Essential cookies are set on the basis of our legitimate interest in operating a secure, functioning website.

You can withdraw or change your consent at any time by adjusting your browser settings as described below or, where a cookie banner or preference centre is available on the Site, by reopening it and updating your choices. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.

How to manage cookies

You can control or disable cookies through your browser settings. Most browsers allow you to see which cookies are stored, delete them individually or entirely, block third-party cookies, or block all cookies from specific sites. Instructions are available in the help pages of common browsers, including:

• Google Chrome — Settings › Privacy and security › Cookies and other site data;
• Apple Safari — Preferences › Privacy;
• Mozilla Firefox — Settings › Privacy & Security;
• Microsoft Edge — Settings › Cookies and site permissions.

You can also opt out of Google Analytics across all websites by installing the Google Analytics opt-out browser add-on.

Please note that disabling certain cookies may affect some website functionality — for example, forms may not submit correctly or preferences may not be remembered.

How long cookies last

Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for a fixed period, which varies by cookie and purpose:

• essential and security cookies — typically for the duration of your session or up to 12 months;
• preference cookies — up to 12 months;
• analytics cookies — up to 26 months, in line with the retention settings of our analytics provider;
• marketing cookies — up to 12 months, where used.

You can delete cookies at any time using your browser settings, regardless of their expiry date.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use, our practices or legal requirements. The revised policy will be posted on this page with a new “Last updated” date. Where a change is significant, we will take additional steps to notify you, such as a notice on the Site.